We may wonder why the halal logo issued in the country coupled with the word Malaysia, the Malaysian Halal. In the Islamic perspective, the word halal is enough as a level indicator that a product is or shoul be used either in terms of legal, safety and quality. Enough with the one word that can stand on its own halal.this is a unique kind in Malaysia. Before marking a critical role in the halal business world, it has embedded a strong Malay-Muslim culture is very sensitive, especially for the source of food and daily use goods products. However,the use of simple materials and products especially in food products in times past cause this label not viewed as important than it is today.Malaysian society is built on a variety of races, religions and cultures is an important asset in developing Malaysia's halal certification. In general look and logo certification system was created solely for the user groups in the country's Malay Muslim to enable them to choose a product without hesitation in the market. But when introduced almost ten years, the response was surprising presence. The word halal today is no longer belonged to the ethnic Malay Muslim absolute. Traders mostly held by ethnic Chinese began to realize the importance of clean and claim to be good products, they are halal certification while their non-Muslim majority. This change broke the boundary wall of cross-border differences in religion and cultural differences which we have any regard for halal standards are for Muslims only. Similarly, Western and European industrial owner such as the United States, Germany, the Netherlands and New Zealand, they make great investment in this country. In Asia, Japan and Thailand is no less important in this regard. They make the halal logo as a marketing tool to win over consumers. The producers have put the value of the halal label on their goods more expensive and worth compared products. Sometimes without official halal label issued the Islamic Development Department or Department / Islamic Council considers it difficult to market their products, but in some cases users will doubt it. Now halal has become such an important commercial value and high address boundaries of race, religion and international. By business purposes, there are times when the manufacturer so extreme. They are as much as possible try exploitation consumers and purchasersto wear halal logo on all items no matter what type of products marketed. This has raised concerns that the logo demands cause birth illegally introduced. In this case, former Minister in the Minister,Datuk Abdul Hamid Zainal Abidin, has given the answer that the halal logo is enough for Muslims in this country to distinguish a particular product is halal or not (The Star, Sept 27. 2002). In fact, between the interests of traders and assurance to consumers, JAKIM / JAIN control based on Islamic law claims. Therefore, not all requests entrepreneurs to use the halal certificate and logo are met. Nature of natural products or products that are not through the production process such as spices, the absolute water, fruits and fish is not necessary to the halal certification. In short all natural ingredients that do not go through the process of modification, addition and aging, the material that is not listed for the lawful application. In addition to all drugs or pharmaceutical products not included in the halal certification as it needs emergency patients. Similarly, a producer of the well known brand products not halal is not processed the application even though the products to be produced is still not in conflict with Islamic law. This action is to avoid confusion and doubt to the public. Next food, especially non-halal animals such as cats. This is because animals do not incur any sin-wage taklif like a man. Guarantee the safety of consumers, the halal logo is not allowed to be printed on the risk of substance use, such as liquid detergents and halal certificates are only issued to applicants only. Briefly some of category products are not fit to clean the application are: i. Natural materials or nature, ii. Drugs, iii. Famous brand products not halal, iv. Fodder, v. Hair dyes. JAKIM halal certification as a coordinating body, has introduced a new halal standard logo throughout Malaysia. Logo of the standard answer to all questions and confusion that often arises by the people to view each department Islam states issued their own halal logo which has its own identity. The new logo contains only the word Halal in Arabic, Jawi and Malaysia in the words of Rumi. The difference between halal logos issued only known by the code number-coded identification number based on the applicable state in Malaysia. As a guide to users, the new logo was officially issued to the applicant's premises is colored black. To facilitate the manufacturer, they are allowed to use other colors as long as the product produced without the slightest change specification original logo. By introducing the new logo in 2003 after then directly logos long outstanding in the market as recorded words Malaysian Islamic Development Department, Department / Islamic Religious Council of State is expected to be eliminated until the end of this year, 2004. The main purpose of this logo is for coordination, while the other strategy is to eliminate the use of halal logo as BAHIES false and any non-halal labeling is not confirmed by any of the authoritative Islamic countries. Halal label is widely used by the premises without official confirmation JAKIM / JAIN not be held liable even though its use has no legal restrictions. This all started in Malaysia and other Muslim countries. This approach is very different compared with the logos issued by the Islamic bodies, such as Indonesia, America, Thailand and Singapore. Indonesia is using the Arabic word Halal Food Council and American Nutrasi (IFANCA) is so dominant in the U.S. use the symbol "M" referring to Muslims and Thailand show Shaykh al-Islam word that refers to Islam as authoritative bodies there. In Malaysia, although the halal logo looked so grand and influential among consumers and entrepreneurs,but its application is not required in law. Its strength is as a symbol of quality assurance based on Islamic law that emphasize product quality,purity and safety. It is an option to producers seeking to use it and it is issued administratively by the JAKIM / JAIN. Some authorities regard it as social responsibility. However, its use has changed dramatically to the needs of the industries producing food products and goods use to convince consumers. Through halal elements, the government has succeeded in opening up business opportunities for producers competing to become more high-quality products and convincing. Healthy trade climate has successfully pioneered in the local market and began to actively widen the international trade arena.